Field marketing is responsible for outbound marketing activities that support day-to-day sales activities. They craft the messaging and positioning for Enterprise customers and VARs/SIs.
They conceive and develop innovative marketing programs that drive demand and are digital-marketing-native. They own the content schedule and corral delivery of content internally and externally. They also assist on PR and AR activities where necessary. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. They are the expert in buyers, how they buy, and their buying criteria and will transfer that knowledge to the sales channel.
Sunlight.io makes performance possible anywhere – from the cloud to the edge. Demanding applications like AI, Big Data, Analytics, and Rendering run 3x faster on Sunlight compared to legacy virtualization and because Sunlight has a tiny footprint – it’s perfect for the edge. Enterprises and MSPs like Lavazza, Northstar, and YonderCloud use Sunlight to cut the costs of delivering high performance IT by 70%.
Find out more at https://sunlight.io
Develop product positioning and messaging that differentiates our products in the market together with product marketing
Demand generation – develop the strategy and manage the marketing programs that drive demand – especially across digital channels and with VAR partners
Content generation – own the content schedule and manage the delivery of individual items
Partner marketing – work with VAD/VAR partners on various co-marketing activities such as events and webinars
Manage partner MDF – keep a log of partner MDF entitlement and ensure spend is focused on Sunlight’s benefit
|Job Category||Digital Marketing|